Meet our Founder: Emily Kendel
I'm Emily Kendel: Founder of Spa Project, Business Coach, and Consultant for Medical Spas and Aesthetic Businesses
From celebrity sets to 7-figure spas, my journey has always been rooted in transformation.
I started my career as a licensed aesthetician and eventually became a celebrity makeup artist for TV and film—working with names like Morgan Freeman, Priscilla Presley, and projects for St. Jude Children's Research Hospital. But it wasn’t until I stepped into spa operations that I saw the real gap: talented providers were doing it all, but still not reaching the success or stability they deserved. That realization set me on a new path—one where I could take everything I’d learned and help others avoid burnout, guesswork, and overwhelm.
As I moved deeper into spa leadership, I kept seeing the same problems: empty rooms, unclear pricing, and owners drowning in decisions with no strategy to anchor them. I’ve been in that place—working hard, doing all the right things, and still unsure if it would ever feel easier.
That’s when I built Spa Project and the framework that became the SP Core Process, —a clear system to help owners optimize their services, schedule with purpose, and finally create predictable profit. It worked—and I knew it could help others.
With certifications in top treatments like CoolSculpting, Hydrafacial, Microneedling (RF), and laser hair removal, I understand the clinical side—and how to turn it into consistent revenue. Through Spa Project, I’ve helped spa owners grow cash flow from $11K to $300K, generate $2.5M in sales, grow revenue up to 80%, and plan $200K events. But what matters most isn’t just the numbers—it’s that they now run businesses with structure, clarity, and space to grow. That’s what I want for you, too.