Skincare & Sales Strategies for the Menopausal Market with Courtney Churakos

Menopausal women are one of the most underserved segments in aesthetics—and Courtney Churakos is on a mission to change that.
In this powerful and candid livestream, Emily Kendel of The Spa Project sits down with Courtney Churakos, Founder of Elevate Sales LLC and longtime sales strategist in medical aesthetics, for a raw and real conversation about how menopause impacts skin—and what med spas need to do about it.
Together, they explore:
💡 Why menopausal and perimenopausal skin needs a completely different approach than standard “anti-aging”
💥 How to recognize hormonal skin symptoms—from unpredictable oiliness to severe dryness and breakouts
🧬 What treatments and retail products (like DefenAge PRO) actually work for this hormonal shift
📊 The overlooked $600B opportunity spas are missing by not marketing to this demographic
📣 Tips for marketing HRT, weight loss, and regenerative treatments as a cohesive menopause-focused program
🛠️ Courtney’s personal journey through perimenopause and how it reshaped her approach to skincare solutions and spa consulting
Whether you're a provider, spa owner, or just navigating your own perimenopausal changes, this conversation is packed with honesty, strategy, and solutions you can act on.
About the Guest:
Courtney Churakos is the founder of Elevate Sales LLC, a seasoned medical aesthetics sales consultant, and national trainer for DefenAge PRO and OxyVERVE™. With over 25 years in sales and marketing, she partners with medical spas to launch high-performance treatments, boost retail sales, and build patient trust through education-first selling strategies.
✨ This episode is a must-watch if you're ready to serve women better—and smarter—through menopause and beyond.


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